Insights on wine marketing, copy, and the trade.
Everything that needs to happen before your next catalogue goes to print — including the copy tasks most teams leave until the last week.
A clear-eyed look at where AI wine copy works well, where it fails, and how to use it without producing output that embarrasses you.
Côtes du Rhône is one of the most-stocked appellations in the world. Here's how to write copy that makes yours stand out.
A vocabulary guide and tasting note examples for Grenache across its key regions — from Châteauneuf-du-Pape to Priorat to Garnacha from Aragón.
Natural wine has a language problem. Here's how to write copy that's honest, credible, and doesn't alienate the people you're trying to reach.
Food pairing copy is one of the most misused formats in wine marketing. Here's what works in each channel — and what to leave out.
The hidden operational problem in wine importing: what actually happens when you have to produce marketing copy for a portfolio at scale.
The same wine needs completely different copy depending on who's reading it. Here's how to write for each of the three core wine trade audiences.
A copy-ready template for writing professional wine tasting notes — with fill-in fields, worked examples, and format variations by channel.
Trade buyers read fast and buy on instinct. Here's how to write the 40-word pitch that gets your wine onto their list.
What makes a shelf talker work — and what kills it. With real examples across styles, price points, and retail contexts.
A practical guide for wine importers, distributors, and trade professionals — covering structure, vocabulary, and channel-specific examples.